The Swiss prefer donating on Tuesdays
Tomorrow, 28 November, is Giving Tuesday, the international day of donating, taking place for the third time in Switzerland. Fittingly, the Digital Fundraising Study Switzerland 2017 reveals that Tuesday is the most common day for donations in Switzerland.
And more and more Swiss are donating online, and giving ever higher amounts. These are key findings of the Digital Fundraising Study 2017. For the first time in the study, political parties and initiatives have now also been included in the analysis, and their average donation amount was calculated at CHF 79. It is interesting to note that the average amount donated to traditional relief organizations is typically higher than this.
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Happy reading and fundraising!