Basics, Major Donors and Online/Digital

E-mails in e-mail marketing should be as good and financially successful as classic mailing campaigns.

Online fundraising should become as individual and personal as Major Donor Fundraising.

The digital medium should support us in all fundraising disciplines, to make them more efficient in obtaining more friends and donations for good projects.

There are already many of these – but there’s still a lot do be done.

Where do we continue our efforts?

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