Basics, Major Donors and Online/Digital

E-mails in e-mail marketing should be as good and financially successful as classic mailing campaigns.

Online fundraising should become as individual and personal as Major Donor Fundraising.

The digital medium should support us in all fundraising disciplines, to make them more efficient in obtaining more friends and donations for good projects.

There are already many of these – but there’s still a lot do be done.

Where do we continue our efforts?

About This Author

Jan helps organisations to reach their fundraising goals, focusing on major gifts and digital fundraising. He has worked as project manager with Swissfundraising, the Swiss fundraising association, and is now community manager at RaiseNow. In 2012 he co-founded the Major Giving Institute, offering a qualification programme for major gift fundraising. Jan is author, (video-)blogger and member of the advisory board at the German Fundraising Association.

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